0001325312-15-000011.txt : 20150204 0001325312-15-000011.hdr.sgml : 20150204 20150204160547 ACCESSION NUMBER: 0001325312-15-000011 CONFORMED SUBMISSION TYPE: SC 13G PUBLIC DOCUMENT COUNT: 1 FILED AS OF DATE: 20150204 DATE AS OF CHANGE: 20150204 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: Health Insurance Innovations, Inc. CENTRAL INDEX KEY: 0001561387 STANDARD INDUSTRIAL CLASSIFICATION: INSURANCE AGENTS BROKERS & SERVICES [6411] IRS NUMBER: 461282634 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G SEC ACT: 1934 Act SEC FILE NUMBER: 005-87331 FILM NUMBER: 15575452 BUSINESS ADDRESS: STREET 1: 15438 N. FLORIDA AVENUE STREET 2: SUITE 201 CITY: TAMPA STATE: FL ZIP: 33613 BUSINESS PHONE: 813-280-1289 MAIL ADDRESS: STREET 1: 15438 N. FLORIDA AVENUE STREET 2: SUITE 201 CITY: TAMPA STATE: FL ZIP: 33613 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Cortina Asset Management, LLC CENTRAL INDEX KEY: 0001325312 IRS NUMBER: 562450074 STATE OF INCORPORATION: WI FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: SC 13G BUSINESS ADDRESS: STREET 1: 825 N. JEFFERSON STREET, SUITE 400 CITY: MILWAUKEE STATE: WI ZIP: 53202 BUSINESS PHONE: 414-225-7365 MAIL ADDRESS: STREET 1: 825 N. JEFFERSON STREET, SUITE 400 CITY: MILWAUKEE STATE: WI ZIP: 53202 SC 13G 1 hiiq12312014.txt HIIQ 13G UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 SCHEDULE 13G Under the Securities Exchange Act of 1934 (Amendment No. 1) Health Insurance Innovations, Inc. ------------------------------------------------------ (Name of Issuer) Common Stock ------------------------------------------------------ (Title of Class of Securities) 42225K106 ------------------------------------------------------ (CUSIP Number) December 31, 2014 ------------------------------------------------------ (Date of Event Which Requires Filing of this Statement) Check the appropriate box to designate the rule pursuant to which this Schedule is filed: [X] Rule 13d-1(b) [ ] Rule 13d-1(c) [ ] Rule 13d-1(d) The information required in the remainder of this cover page shall not be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange Act of 1934 ("Act") or otherwise subject to the liabilities of that section of the Act but shall be subject to all other provisions of the Act (however, see the Notes). CUSIP No. 42225K106 --------------------------------------------------------------------- 1. NAME OF REPORTING PERSON I.R.S. IDENTIFICATION NO. OF ABOVE PERSON Cortina Asset Management, LLC 56-2450074 --------------------------------------------------------------------- 2. CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP (a) [ ] (b) [ ] --------------------------------------------------------------------- 3. SEC USE ONLY --------------------------------------------------------------------- 4. CITIZENSHIP OR PLACE OF ORGANIZATION Wisconsin --------------------------------------------------------------------- 5. SOLE VOTING POWER: 553,015 NUMBER OF ------------------------------------------------------ SHARES 6. SHARED VOTING POWER: None BENEFICIALLY OWNED BY ------------------------------------------------------ EACH 7. SOLE DISPOSITIVE POWER: 833,748 REPORTING PERSON WITH ------------------------------------------------------ 8. SHARED DISPOSITIVE POWER: None --------------------------------------------------------------------- 9. AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON 833,748 --------------------------------------------------------------------- 10. CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES [ ] --------------------------------------------------------------------- 11. PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW (9) 5.68 --------------------------------------------------------------------- 12. TYPE OF REPORTING PERSON IA --------------------------------------------------------------------- Item 1(a) NAME OF ISSUER Health Insurance Innovations, Inc. (b) ADDRESS OF ISSUER'S PRINCIPAL EXECUTIVE OFFICES 15438 N. Florida Ave. Suite 201 Tampa, FL 33613 Item 2(a) NAME OF PERSONS FILING Cortina Asset Management, LLC (b) ADDRESS OF PRINCIPAL BUSINESS OFFICE OR, IF NONE, RESIDENCE 825 N Jefferson Street, Suite 400, Milwaukee, WI 53202 (c) CITIZENSHIP Cortina is a Wisconsin limited liability company (d) TITLE OF CLASS OF SECURITIES Common Stock (e) CUSIP NUMBER 42225K106 Item 3. Type of Person: (e) Cortina is registered under section 203 of Investment Advisors Act of 1940 Item 4. OWNERSHIP Ownership (as December 31, 2014): (a) Amount owned beneficially within the meaning of rule 13d-3: 833,748 (b) Percent of class: 5.68 (based on 14,688,426 shares outstanding as of November 14, 2014.) (c) Number of shares as to which such person has: (i) Sole power to vote or to direct the vote 553,015 (ii) Shared power to vote or direct the vote None (iii) Sole power to dispose or to direct the disposition of 833,748 (iv) Shared power to dispose or to direct the disposition of None Item 5. OWNERSHIP OF FIVE PERCENT OR LESS OF A CLASS Not Applicable Item 6. OWNERSHIP OF MORE THAN FIVE PERCENT ON BEHALF OF ANOTHER PERSON Not Applicable Item 7. IDENTIFICATION AND CLASSIFICATION OF THE SUBSIDIARY WHICH ACQUIRED THE SECURITY BEING REPORTED ON BY THE PARENT HOLDING COMPANY OR CONTROL PERSON Not Applicable Item 8. IDENTIFICATION AND CLASSIFICAITON OF MEMBERS OF THE GROUP Not Applicable Item 9. NOTICE OF DISSOLUTION OF GROUP Not Applicable Item 10. CERTIFICATION By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect. SIGNATURE After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct. February 4, 2015 ------------------------------------- Date /s/LORI K. HOCH ------------------------------------- Signature Lori K. Hoch Chief Operating Officer and Chief Compliance Officer ------------------------------------- Name/Title